Healing is a process of rediscovering who we were before. The journey of healing is slow — just as a flower grows slowly, and each petal opens in its own time. As we move through this journey of growth together, unlock our memories and hear our stories — and help us bloom into stronger versions of ourselves.
치유는 이전의 우리를 재발견해내는 과정이다. 치유의 여정은 천천히 자라지만 이내 피어나고 마는 꽃과 같다. 함께 성장해가는 이 여정 안에서, 우리의 기억과 이야기를 발견하여 더 강인한 꽃으로 피어날 수 있길.
CASE STUDY
After a three-year hiatus, Korean rock band The Rose made a powerful comeback with their album, HEAL, symbolizing their journey to healing and inspired by fans' personal stories. To amplify this comeback, we introduced an 8-part digital scavenger hunt – Garden of Memories – sending fans in search of hints to unlock through The Rose's memories. The campaign went on to garner 1 million organic reach, 88,000 hunt submissions, and notably amplified conversation around the band online, proving the unmatched dedication of their fans, the Black Roses. The result? HEAL racked up 67.5 million streams, clinched #4 on Billboard's Heatseekers Chart, and a landmark #12 on the Emerging Artists chart, setting a new benchmark for Korean rock bands.